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Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.
adidas Consortium partner DOE first opened their doors in 2014, delivering both striking interiors and a striking product range to the revitalized area of Tong Ren Lu in Shanghai. The store has since become a key hub for bringing the city’s burgeoning streetwear scene together. A second Shanghai store soon followed, and earlier this year DOE undertook the 890-mile trek to the southern city of Shenzen to open their third store. The newest spot draws on traditional East Asian architectural influences and welds them to the distinctively stripped-back, modern-day industrialism that has defined their previous stores.
This inspired blend of old and new also comes to the fore in their new collaboration with adidas Consortium. The team returned to one of the most era-defining running shoes of the 1980s: the adidas Micropacer. While now a decidedly ‘retro’ shoe, instantly recognisable for its metallic silver stylings, at the time its use of computer technology to measure performance also embodied the future-looking design ethos that has continued to define adidas’ advances in the running sector.
The most recent of these advances can be seen in the UltraBOOST 19 running shoe, which features the engineered fit of Primeknit, the incredible energy return of BOOST cushioning and the propulsive support of a Torsion Spring. To this frame, DOE have applied the aesthetics of the OG Micropacer, replacing the cage and lacing system of the regular UltraBOOST 19 with a stretchable neoprene strap that emulates the look of the original Micropacer laceover. The final homage comes in the flash of the metallic silver colorway, punctuated by touches of bright red and blue on key functional parts of the shoe. The result is a shoe that captures a sense of the future, as imagined in the past and executed in the present.
To celebrate the sneaker collabs, adidas Consortium launched the SHPTLKS series, giving viewers access to their partners and their unique stories. The latest SHPTLKS episode shines a light on DOE, of Shanghai and Shenzen in China.
The SHPTLKS film charts the rise of DOE, from the initial idea of two friends who travelled a lot and realized that “we had no cool shop here to represent the city”, to coming up with a name based on John Doe and Jane Doe: “it’s about keeping a low profile, staying humble, doing the right thing and delivering authentic culture to the people.” This commitment to contemporary authenticity and traditional Chinese culture runs through the heart of everything that DOE do. It can be seen in their newest store, some 890 miles away from Shanghai in Shenzen, which combines time-honoured East Asian architecture with more contemporary stylings, and it can also be seen in their UltraBOOST 19. As they say, “it’s about respecting the heritage and looking to the future.”
RELEASE 21.11 ONLINE AT 00:01AM GMT+1