Founded by Fabrizio De Lucia in 2012, SUEDE is a unique concept store which fuses urban culture, clothing and art. Located in the heart of the eclectic Monti district in Rome, SUEDE has become a reference point for the city’s sneakerheads. SUEDE is much more than a store: it’s a space for exhibitions, street style books and magazines, live gigs and events. Since its opening, musicians, illustrators, photographers and creative people have gravitated towards SUEDE to muse and mingle.

To nurture its growing community of customers, SUEDE works with brands, as a tout court partner for the design of tailored events, like limited edition series launches and collaborations that touch upon all dimensions the creative world.

In 2019, SUEDE opened its new 100-sqm space — a culmination of nine years of experience — evolving into a 360-degree retail concept that welcomed people from all walks of life to discover the most coveted releases from adidas Consortium, adidas YEEZY, asics Friends & Family, Converse Incubate, and Nike NBHD.

Today, the SUEDE physical store has permanently closed, but its spirit and community continue to thrive and evolve through new projects, collaborations, and creative visions.