It's been just over a year since Aimé Leon Dore founder Teddy Santis was named the creative director of New Balance's premium MADE in USA line, and now the first batch of Santis-curated MADE products are set to begin rolling out. The collection includes footwear – which was teased by Santis himself earlier in the month – and apparel, all of which draws from Santis' famed attention to detail and appreciation for historical reference points. It's also split into three distinct categories: 'elevated legacy,' which celebrates New Balance's most famous colours in premium fashion, 'uniform staple,' which aims to offer staple wardrobe items and 'quickstrike,' unique colours and alternate materials on some of New Balance's most famed lifestyle silhouettes.
2022 marks the 40th anniversary of New Balance's 990 line, so Santis' first batch of MADE footwear consists entirely of special takes on the 990, 990v2 and 990v3. Depending on which of the three categories each model falls into, it could feature anything from blaze orange mesh to shaggy grey suede and slightly aged tan accents like the three models pictured below. Each footwear option features callouts to its made in the USA construction and subtly branded details, letting the craftsmanship speak instead of overwhelming it with logos.
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