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UNITED STANDARD is a brand founded by Giorgio Di Salvo in 2015, in Milan, with the aim to offer garments able to merge aesthetic and functionality. The UNITED STANDARD project is equally focused on clothing and accessories. The strength of the brand lies in the technical features e multifunctionality of its products, offering a collection which values the practical element, giving at the same time strong attention to aesthetic. The name is expression of the contemporary collective cultural consciousness and union of standards, as a combination of significant elements.