Today, ASICS and Awake NY expanded their partnership with a four-shoe collaboration, celebrating one of ASICS’ most iconic footwear models, the GEL-LYTEô III. The popular early ‘90s shoe returns with its original shape and maintains its traditional construction, featuring the iconic split-tongue.
This marks the first time that Awake NY is working with the silhouette. With 3 distinct colorways, the collection puts a youthful spin on a timeless design. “The GEL-LYTE III is a clean and classic silhouette. We wanted to give the shoe our own twist without reinventing the wheel,” Awake NY Founder and Creative Director, Angelo Baque said. “We kept it youthful while respecting the original design.”
RELEASE 02.09.22
Release online at 00:01am CEST | Remaining sizes will be available in-store at 10:30am CEST
