1997 was seminal as a year during which two icons were born. The first, the adidas Originals Falcon Dorf runner. A shoe which paid homage to the attitude of the time; strong creatives who shifted boundaries and paved the path for future rebels to walk forth with. The second was Kylie Jenner; one of the most-recognized people on the planet. Beauty boss, entrepreneur, and style icon, Jenner has subverted the expectations placed on young women by establishing herself as a business mogul and a creative visionary who refuses to allow anything to stand in her way.
Now, Jenner and Falcon join forces in honor of adidas Originals, with the icon debuting in the brand’s Falcon campaign. Falcon’s blueprint, the Falcon Dorf, came-of-age in the late 90s as a daring statement injected into the pinnacle of an era where women weren’t afraid to break the rules and speak their truths. With its groundbreaking design, this silhouette pushed the boundaries of what a sports shoe could be with its fashion-forward edge.
RELEASE 06.09.18 ONLINE AT 00:01am GMT+1 | IN-STORE AT 10:30am
