SUPEREARTH brings together various recycled elements to create something new. SW made his name with this ethos - thrift shopping in LA, gathering elements from the past and curating them, for both his own looks and for a new audience with his Round 2 stores. The easiest step to take in creating more a sustainable product is by looking around and using what we’ve got. Buying and wearing vintage T-Shirts as they are, sourcing old tracksuits and reconstructing them to create new designs, or turning material off-cuts into new product materials. The industry brings this idea to life through recycling, with projects like Parley flying the flag in sustainable footwear. Sustainability lives at the core of the idea, filtered through each interaction and touchpoint along the customer journey, laddering up to the bigger sustainability campaign narrative. After the successful launch of the SW SUPEREARTH in FW20, we are now following up with a black version.
RELEASE 28.10.21
Raffle is now open on INOROUT (JOIN IN)
Raffle close on 27.10.21 at 14:30 CEST
