About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Craig Green
London-born designer Craig Green established his namesake label in 2012 shortly after graduating the Fashion Masters course at Central Saint Martins. He has since carved out a unique position amongst the city’s most innovative talents and continues to earn both critical and commercial success globally.
Exploring concepts of uniform and utility, Green’s cult-like runway processions have become a highly anticipated fixture of the menswear calendar. Though known for their dramatic and deeply emotive
qualities, his collections are firmly rooted in the steady development of simple, yet rigorously considered signature garments such as the Worker Jacket.
Green’s distinct offering of substance within spectacle has earned the label a loyal customer base within some of the world’s most prestigious boutiques and department stores. Green’s work also resonates within wider creative spheres. His designs have been featured in a range of major exhibits including the Metropolitan Museum of Art’s ‘China: Through the Looking Glass’ in 2015, and 2018’s ‘HEAVENLY BODIES: Fashion and the Catholic imagination.’ The brand has also been commissioned to create costumes for Wayne McGregor’s ‘Obsidian Tear’ at the Royal Opera House in 2016 and Ridley Scott’s ‘Alien: Covenant’ in 2017.
RELEASE 31.01 ONLINE AT 00:01AM GMT+1 | IN-STORE AT 10:30AM
