adidas Originals and long-time partner Parley for the Oceans return with a collection of iconic styles, reimagined for a better tomorrow. From the Superstar to the Stan Smith, the Nizza to the Forum, and many more, over the past several decades adidas’ icons have left their mark on the sneaker world. This season, the brand with the Three Stripes and Parley have come together to bring these signature looks firmly into the future.
Already timeless in their own right, each sneaker in the Spring/Summer 2022 collection has been made with a yarn which contains at least 50% Parley Ocean Plastic — re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester. Serving as just one of the innovations that represent adidas’ commitment to help End Plastic Waste, effortless style and progress come together for a collection where every step makes a difference.
The collection then plays host to a series of innovative takes on the Superstar, Nizza Hi, Stan Smith, ZX 8000, Forum Mid, Forum Low, and NMD_R1, as well as two women’s exclusives: the Forum Bold W and Nizza Platform W. Made-up in sleek black and white colorways, each sneaker is one is one step toward helping waste to not stay waste.
Accompanying the launch of the collection is a timeless campaign. Daringly stripped back in execution, the campaign images revel in the grey area in between; demonstrating that style and progress don’t have to be mutually exclusive. A confident expression of adidas’ design language, brought into a fresh new context, the composition draws on the collection’s inherently modern nature.
Release 22.04
Available online at 00:01am CEST
View all adidas Originals products
