Life inside is boring. For Fall/Winter 2017, adidas Day One explores the unpredictable great outdoors, crafting a tailored performance collection designed for a hike, a walk, a climb, a run, or any combination thereof. This is apparel and footwear for always-on, always-moving lives—pieces that pair a smart, subtle, contemporary attitude with the foremost technologies of adidas. Intelligently engineered, adidas Day One is the source for a sleek, modern take on the Down Jacket; a versatile, go-anywhere Down Jacket; and, of course, essential Climaproof footwear, like the Ado Terrex Agravic, which combines suede uppers with a fully technical GORE-TEX® coating. Each piece is intended for seamless wardrobe integration, peerless performance, and a non-stop 21st-century lifestyle.
adidas Day One is an elevated capsule that each season explores a new facet of the adidas DNA. For Fall/Winter 2017, adidas Day One reinvents apparel and footwear for outdoor, a category that the German sportswear innovator has lead for decades. Designed entirely in a minimal palette of black, gray, and ecru, the collection naturally blends into a wearer’s daily repertoire.
This season’s range elevates the outdoor category to new heights. Outerwear is essential to any adventure, and the collection delivers multiple must-have options. The Lightweight Jacket features just enough filling to fend off a chill while remaining streamlined and perfectly layer-able. Featuring zip-off removable sleeves and super-size front-zip kangaroo pockets, this piece is an icon of modularity and utility. The Down Jacket suits every occasion—from city to country and back again—and features a duck-down/feather filling and fleece-lined kangaroo pocket. The triple-layer 3L Jacket delivers the perfect winter parka, complete with fishtail hem, stone jacquard print, touch-sensitive iPhone arm pocket, and three-stripe back print.
Footwear utilizes new adidas innovations for hardworking boots and sneakers able to traverse any terrain. Winter is no match for the Ado Ultimate Boot with its Primaloft insulation, Climaproof membrane, and wide, elasticated waterproof strap. The trail-ready Ado Terrex Agravic utilizes a Continental rubber lug sole for maximum grip and Cordura nylon uppers for hardcore wear. Finally, the stylishly tailored Ado Crazy Train pairs a lightweight synthetic mesh upper with clear gum rubber outsole for a cool, tone-on-tone look.
In accompanying campaign imagery, photographer Derek Henderson captures the collection against a dynamic backdrop of the Australian outdoors. The images explore the interplay between the natural and the man-made, creating an urban-outdoor context that feels distinctly Day One.
RELEASE 23.11.17 ONLINE AT 00:01am GMT+1 | 10:30am IN-STORE