Pharrell brings his inimitable visual are to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette.
A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of
contemporary BoostTM tooling then pushes this ethos even further, o ering the greatest cushioning available today.
For this collaborative release, Pharrell updates the BYW model in his signature vibrant aesthetic, countering a white knitted sock upper with contrast overlays in red, green, yellow and blue, particularly across the shoe’s distinctive BoostTM tooling.
Finishing touches on the forefoot, lateral side and lace loops complete the picture, while embroidered text details reading ‘Gratitude’ and ‘Empathy’ across the tongue panels add a nal touch of Pharrell’s universal humanist philosophy.
RELEASE 29.03 ONLINE AT 00:01AM GMT+1
