For ve seasons, adidas Originals by Alexander Wang has challenged the concept of fashion collaborations by subverting convention. From turning the Originals trefoil upside down to reimagining performance silhouettes, Alexander Wang’s approach to the iconic brand has been clear—to hack every element at hand.
To create the nal season, Alexander Wang evolved the “Club Leisure” narrative by immersing it in the dark world of underground tech. Together with progressive materials and disco-inspired details, the Season 06 collection brings the collective cultural understanding of hacking to life with a futuristic look and feel.
Inspired by the collection and its surrounding ethos, the campaign connects the fashion-loving community to the digitally-savvy by combining both worlds in one.
Authentically rooted in the digital underground, the campaign imagery uses three-dimensional art and animation to subversively celebrate the collection by destroying it—shoes melt, jackets explode, and bodysuits are cut into pieces by a laser eld.
Bringing this world IRL, The Last Hack immerses fans in a physical experience where hackers compete to win audience members deadstock from past seasons.
In celebration of this legendary collaboration, these assets work together to create Alexander Wang’s nal goodbye to adidas Originals in the most playful ways imaginable.
RELEASE 14.12 ONLINE AT 00:01AM GMT+1 | IN-STORE AT 10:30AM
