Soulland and Nike SB are happy to announce FRI.day part 0.2 –
The second instalment after last year’s collab. Closing of a strong year of the Dunk celebrating its15th anniversary, Soulland is proud to complete
the lap of honor with the last dunks of 2017 with unconventional deconstructed versions
with playful approaches to fabric and details. The first FRI.day capsule captured the vibe of what Friday means for skateboarders and youth in Copenhagen; from getting off work in the afternoon and cruising the streets to a night on the town. The second installment of FRI.day is close to the heart of every skateboarder in Nordic countries
where low temperatures, rugged weather and absence of light makes it impossible to skate outside several months a year. In search of better, a group of kids from Scandinavia venture to the epicenter of skateboarding in bright sunny California.
Cast in bright blue skies and stark contrast to dark, cold Copenhagen the city of Los Angeles is seen through the lenses of European skateboard youth.
True to the spirit of Soulland, the visited skate spots are not the conventional destinations as all spots are crusty, dirty and grimy as the backbone of true skateboarding is.
“We’re happy to continue the collaboration with Nike. It’s been a pleasure as both a designer and a skateboarder to work on such a classic as the dunk. It has particularly been fun with the creative freedom that allowed us give it a complete overhaul.” Silas Adler, Creative Director
In addition to Soulland’s take on the Dunk Low Pro and Dunk High Pro, the capsule also features a version of the iconic destroyer jacket as well as 7 pieces of apparel.
RELEASE 15 DECEMBER AT 10:30AM IN STORE - FIRST TO COME FIRST TO SERVE
